Many Nissan shoppers believe INFINITI to be outside of their price range. Here at Sawgrass INFINITI, we?re out to change that perception. Not that there is anything wrong with buying a Nissan vehicle ? it?s simply that INFINITI is a lot more affordable than you may think. So, let?s take a look at some of the advantages that come with purchasing an INFINITI.

If we only looked at the MSRP of a new vehicle we were considering, we would not get the full picture of the vehicle's value. As a premium luxury brand, INFINITI vehicles come with many features and amenities that you would pay extra for in another vehicle. Some examples of this are; multi-zone automatic climate control, wood and leather trim, navigation and connectivity features, moonroof, premium audio systems, etc.

All of these features, when added on to the cost of a Nissan, would bring its price very near that of an INFINITI. In addition, INFINITI's Safety Shield system makes INFINITI vehicles some of the safest on the road. Where many vehicles include only basic safety features, INFINITI offers some of the most advanced active safety systems on any vehicle.

When you make the decision to purchase an INFINITI vehicle, you're stepping up to an entirely new car-buying experience. INFINITI owners enjoy perks and privileges that most other car owners can only imagine. This is what we refer to as the INFINITI Total Ownership Experience. A few examples of this include:

• Complementary loaner vehicle during service and maintenance periods.
• Free roadside assistance 24 hours a day, 7 days a week.
• Trip interruption reimbursement benefits.
• INFINITI InTouch and INFINITI Connection available on many INFINITI vehicles.
• Express Service maintenance guaranteed in 60 minutes or less.
• Available INFINITI Personal Assistant - providing new INFINITI owners 24-hour access to an entire team of professional live personal assistants.

When considering the cost of any new vehicle, we need to take into account certain factors like repair costs, retained value, resale desirability, and even the cost of insurance. INFINITI vehicles require fewer repairs, hold a higher resale value, are highly sought after in the resale market, and due to their active safety and security features, can even be less expensive to insure.

Here at Sawgrass INFINITI, we try to help our potential customers to see beyond the sticker price of the vehicle they?re considering, and to look at the bigger picture. When you consider all of the factors involved in buying a new vehicle, the purchase of a new INFINITI can actually be a better financial decision for many people.

Take a moment to consider the true costs associated with ownership. Do you want to enjoy the extra features and safety components that come standard on INFINITI vehicles? How long do you plan to own your vehicle and how much will maintenance cost? What will your car be worth when you are ready to sell it or trade it in? These are just some of the things we remind our customers of when choosing a new INFINITI.